Lassa, a turkey brand, founded in 19th century by the Sabanci Group of Companies and partners. It was renamed as
Brisa (the combination of the initial of bri(dgestone), and las(sa) after becoming a joint venture partner with
Bridgestone Corporation. Export of Bridgestone tyres from Turkey began in 1991 as Brisa becomes one of the
global points of production for Bridgestone products.
The company continues to expand and joined multiple events and competitions such as British Drift Championship, and
won some of the awards throughout the years.