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Phenoma

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Lassa Phenoma – Ultra High Performance Summer Tyre

Summer Tyre
Ultra High Performance Tyre
Asymmetric Tread Pattern
Made in Turkey

Lassa Phenoma is an ultra-high-performance (UHP) summer tyre developed for modern sports sedans, coupes, and performance-oriented passenger cars. Manufactured by Lassa, a joint venture between Bridgestone and Sabancı Holding, the Phenoma is designed to provide strong dry and wet grip, responsive handling, and everyday comfort at a competitive price point.

Key Features:

  • TÜV SÜD Tested Performance: Dry braking distance 2.9m shorter and up to 5% better wet handling than four chosen competitors
  • Excellent Wet & Dry Grip: High-silica compound and asymmetric tread design deliver strong traction in all weather conditions
  • Asymmetric Tread Pattern: Dual longitudinal blocks maximise responsiveness at high speeds and stabilise cornering
  • Low Rolling Resistance: 8% better rolling resistance than competitors tested, contributing to reduced fuel consumption
  • Reinforced Sidewalls: Stiff sidewall construction enhances stability and steering precision during aggressive driving
  • Comfort-Optimised Design: Noise-optimised tread blocks and a comfort-focused construction for a quieter, smoother ride
  • Bridgestone Technology: Manufactured by Brisa, the Bridgestone-Sabancı joint venture, since 1988

Phenoma Features



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Frequently Asked Questions About Phenoma Tires


What is Lassa Phenoma?

The Lassa Phenoma is an ultra-high-performance summer tire designed for modern sports sedans, hatchbacks, and coupes. It delivers strong dry and wet grip, responsive handling, and stable high-speed performance, making it ideal for drivers seeking a sporty driving experience at an affordable price.

What are its key features?

- Asymmetrical tread pattern for balanced dry and wet performance.
- Wide circumferential grooves improve water evacuation and reduce hydroplaning risk.
- High-silica tread compound enhances wet grip and braking performance.
- Reinforced shoulder blocks improve steering precision and cornering stability.
- Optimized tread design helps reduce road noise and improve ride comfort.
- Engineered for confident handling at highway speeds.

How does it perform?

- Dry performance: Strong grip, precise steering response, and stable cornering.
- Wet performance: Reliable traction and confident braking on wet roads.
- Handling: Responsive and predictable performance during spirited driving.
- Comfort: More comfortable than many aggressive UHP tires while maintaining sporty characteristics.
- Durability: Balanced tread wear suitable for everyday performance driving.

Which vehicles use Lassa Phenoma?

Common applications include BMW 3 Series, Audi A4, Mercedes-Benz C-Class, Volkswagen Golf GTI, Honda Civic Turbo, Mazda 3, Hyundai Elantra N Line, Toyota Corolla Altis GR Sport, and other sporty sedans and hatchbacks.

What makes it unique?

The Lassa Phenoma combines ultra-high-performance handling with everyday practicality and value. It provides strong wet and dry grip, stable high-speed handling, and a comfortable ride, making it an attractive alternative to more expensive premium-brand UHP tires.

Lassa Phenoma Tire Size List

UTQG, EU Tyre Label

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Phenoma Tire Size Loading and Speed Index Manufacture Place Treadwear Traction Temperature Fuel Efficiency Wet Grip External Noise Noise Rating
225/50 R16 92W D B 71 B

Lassa Phenoma Tire Size List

Thai Eco Tyre Label
More sizes are not listed

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Phenoma Tire Size Loading and Speed Index Manufacture Place Fuel Efficiency Wet Grip External Noise
225/40 R18 92W Made in Turkey E B 70
225/45 R18 95W Made in Turkey E B 70
245/40 R18 97W Made in Turkey E B 70
245/45 R18 100W Made in Turkey E B 70

Alternative & Competing Tire Options


Hong Kong Lassa Authorized Official Goods


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No Lassa Parallel Imported Tire is currently found in HK market Click here to find out more about Hong Kong Tire Authorized Official and Parallel Imported Tires

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